Economic Literacy Comic Books

The Educational Comic Book Series is an engaging classroom resource for social studies and economics teachers. 

As the Creative Director, I lead the four year creative campaign, featuring 4+ comic books on economics and finance. The series print run includes 500,000+ units in global distribution and was recently launched in Spanish.  As a result of the communication strategy, the campaign was featured in the New York Times and on NPR for its accessible content, endearing visuals, and inclusive representation.

Vibe

Neurotic Alien + Girl Boss + Lizard = Economics in Space!

Stats

  • 200,000+ distributed
  • 24 page four-color press bound booklet
  • In-house development w/artists, educators, economists
  • Student Audience (middle/high school and early college)
  • Lesson plans, activities, and worksheets

Background

The educational comic book series has been published since 1959. Relaunched in 2017, the modern spin features three intrepid characters as they travel the universe and teach others about economic and financial literacy.

Created for students at the middle school, high school, and introductory college levels, the series helps stimulate curiosity and raise their awareness of careers in economics and finance. In addition, lesson plans created for each comic book meet national and state education standards for New York, New Jersey, and Connecticut.

Art and Story by Tom Bayne and Paul Noth

The Story of Monetary Policy

The Story of Monetary Policy illustrates the importance of monetary policy and the Federal Reserve’s key responsibilities through a tour of planets that need guidance in stabilizing prices, increasing employment, and developing a healthy economy.
Panel from The Story of Monetary Policy

PDF | The Story of Monetary Policy

The Story of the Federal Reserve System

The Story of the Federal Reserve System explains the Federal Reserve’s structure and key responsibilities through the story of the citizens on Planet Novus as they work to develop their own stable economy.
Panel from The Story of the Federal Reserve System
Panel from The Story of the Federal Reserve System

PDF | The Story of the Federal Reserve System

Once Upon a Dime

Once Upon A Dime tells the story of the growing economy on Planet Novus and focuses on the concepts of barter, currency, and banking.

PDF | Once Upon A Dime

Press

PDF | New York Times “Splat! Blam! It’s the Federal Reserve to the Rescue

MP3 | Marketplace “Why the Federal Reserve makes comic books”

Disclaimer
The views expressed in this post are those of the author(s) and do not reflect the position of the Federal Reserve System. Any errors or omissions are the responsibility of the author(s).